Gry Hasselbalch is cofounder of DataEthics.eu. For over a decade, she has worked with the industry, policymakers, NGOs, and end users in the cross field of tech, ethics, human rights, and society. She is an independent advisor (www.gryhasselbalch.com ) and has been tasked by international institutions and governments on multiple occasions as an independent expert. Most recently, she was called upon to become a member of the Danish Expert Group on Data Ethics, which has the objective of providing the Danish government with recommendations on issues related to data ethics ultimo 2018. She is also appointed member of the European Commission’s high level group on AI and ethics developing ethics and policy guidelines for AI in Europe, and co chair of the P7006 standard within the IEEE’s Global Initiative for Ethical Considerations in AI and Autonomous Systems. Gry is behind several studies, reports and articles, writing a PhD at University of Copenhagen on the interests in data ethics and has written the book Data Ethics – The New Competitive Advantage (2016) together with Pernille Tranberg which combines broad trend analyses to examine companies, which use data ethics to varying degrees.